Premium advertising formats extend your campaign’s reach and help you attract a wider pool of relevant candidates. In this article, you’ll find an overview of the available formats and guidance on when each one is the best fit.
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Premium advertising formats can be used only together with an active recruitment campaign. The number of impressions depends on factors such as job type, location, seasonality, etc.
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Demand Gen ads are shown on YouTube, Gmail, and the Discovery feed. They combine text and an image. Ideal for building interest among passive candidates.
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When we recommend it: If you want to reach candidates during everyday online moments — while watching videos, working with email, or scrolling content.
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A targeted campaign within LinkedIn channels. You reach candidates using a mix of LinkedIn promo tools — email notifications, notifications in personal profiles, 4× higher visibility of the offer, and automatic display of the offer on the company’s LinkedIn page. Thanks to targeting by role, industry, and skills, LinkedIn delivers highly relevant candidates.
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When we recommend it: Suitable for specialized and expert roles where you need the most precise targeting by industry, seniority, skills, or a specific job role.
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A comprehensive campaign combining banner advertising with the use of all available LinkedIn channels.
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When we recommend it: For senior and hard-to-fill roles where you need maximum reach and strong branding.
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